Staying close to radio for 20 years has connected Sven Andræ to the history of European broadcasting. Once a DJ in Sweden at Radio Ryd in Linköping, he moved to Lund to join the now legendary Radio AF/P4 as DJ and Music Director. Today, that station is noted for having produced the most radio talent and radio executives across Sweden.
With a Masters Degree in Engineering Physics from the University in Lund, Sweden, Andræ spent time in the product development department at SAAB motor company. It was through studying that firm’s proven approach to efficient product usage and streamlined processes through advanced technology that he mastered skills he would later bring to RCS.
Moving back to radio in 1991 Andræ joined City Radio in Malmö, Sweden. He and his station became advanced users of Selector music scheduling and Linker promo scheduling, early RCS products. Andræ’s unique combination of radio plus mechanical and audio engineering came into play at City Radio. By 1992, Andræ was behind the drive to transform City Radio into an early adaptor of digital radio studio technology, becoming only the fifth station in the world to use RCS Master Control.
While a consultant at SBS (Scandinavian Broadcasting System) in the mid 90s Andræ was asked to start RCS Scandinavia. He was made VP/Europe in 2001.
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