Media Monitoring now in Indore

AirCheck enters the first Category B market in India

Mumbai, 2 September 2008– As RCS India announces, AirCheck radio monitoring services are now also available for the commercial FM stations in Indore. This marks the first market outside the Category A+ and A classifications for which media monitoring becomes available in India. With over 1,5 million population, Indore is the largest city in the central state of Madhya Pradesh.

"We knew already that there was interest in the industry to have monitoring data available for the stations in Indore. At the same time, this is also a testing ground for us to see whether such services can be sustained outside the major media markets that are categorized as A+ or A," says Nilesh Kolapkar who is responsible for AirCheck marketing and customer relations at RCS.

Four commercial stations are on air in Indore. They are Radio Mirchi, BIG FM, MY FM and S-FM, and all of them are part of the monitoring data and reports that AirCheck India provides via its online portal to the subscribers. With the availability of the data from the Indore stations, www.aircheckindia.com now offers data from 14 media markets throughout India, comprising a total number of 75 radio stations.

Aside from its traditional subscribers from within the radio industry itself, Aircheck media monitoring services in India have recently found particular interest from record labels, advertising agencies, news media and even telecoms.

About AirCheck

AirCheck is a world leader in radio spot and music monitoring, providing services for broadcasters, media research firms, the recording industry and advertising agencies. AirCheck India, a subsidiary of US-based RCS Inc., provides audio identification services of commercials and songs that are played on air. AirCheck India monitors radio stations around the clock, every day of the year and provides "same day" verification. In addition, Aircheck, in the United States known as Media Monitors, provides services such as Newspaper Ad Tracking, TV Spot Monitoring, Spot Ten® weekly charts of radio advertisers, and - upon request - also conducts custom research projects.

AirCheck came into existence because for decades, it was expensive and tedious for radio advertisers to verify the number of times a spot played or whether the right copy ran on-air. With the patented technology of AirCheck, Sales Executives can have details on a particular radio spot or an entire media campaign at their fingertips in seconds. The broadcast content recognition process used by AirCheck is protected by U.S. Patent 5,437,050 with additional patents pending.

About RCS

RCS is the world's leading provider of broadcast and Webcast software, serving over 9,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS serves clients in 100 countries from its 23 offices around the world, providing round-the-clock 24/7 global support. In India, RCS serves broadcasters, among them many of the recently licensed FM radio stations, through its subsidiary RCS (India) Pvt. Ltd., founded in 2002.

For more information contact Nilesh Kolapkar by phone at +91-22-2636 3366 or by email at nilesh@rcs-india.co.in